CDK - KUNWEI JIN
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WeEat

 
 
 

WeEat

A food delivery community app for discovering restaurants

 

Team member

Kunwei Jin

Project time

11/2021 - 01/2022


PROJECT OVERVIEW

Background

This is my personal project outside of school. And the primary motivation of this project occurred when I was frustrated with looking for new restaurants when I wanted to try something new, either dine-in or delivery. It took many steps to select a restaurant when I had no idea what type of restaurants I wanted to try.

Objectives

  1. Design an app that primarily helps users explore new restaurants with limited service of food delivery.

  2. Provide a platform that allows and motivates users to share their experiences on the restaurants they like


RESEARCH PLAN

Research Goals

  1. Identify the opportunities and feasibility of the current markets of food delivery and online

  2. Learn about competitor apps that users are using for ordering food and looking for new restaurants

  3. Understand why and how users are looking for new restaurants

  4. Identify negative user experiences and problems during the exploring and ordering process

  5. Identify the target audience for the app

Methodologies

  1. Secondary Research (Marketing research, Competitive Analysis)

  2. Primary Research (User Interview)



Secondary Research



Primary Research

Summary Map

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PERSONA

BRAINSTORMING

TASKS FLOW

THE PROCESS

WIREFRAME SKETCHES

LOW-FIDELITY WIREFRAMES

MEDIUM-FIDELITY WIREFRAMES

PROTOTYPE TESTING

Test Scope

The usability test will be testing all scenarios from the Mid-Fidelity Wireframes of the App. This testing will be focusing on discovering issues, opportunities, improvements, and such.

Goal

  1. Test if users can complete each scenario.

  2. Identify the usability problems such as confusion, misunderstanding that users encounter.

  3. Identify visibility and readability problems.

  4. How satisfied users are with the process.

  5. Document the result and identify finds and insights to generate future improvement.

Methodology

  1. Moderated remote usability testing

  2. Moderated, in-person testing

Participants

6 Participants who have experience of food online delivery and posting reviews.

UI STYLE GUIDE

THE SOLUTION

HIGH-FIDELITY WIREFRAMES

Scenario 1:

A user wants to find a new brunch restaurant with a good reputation and nicely presented dishes around San Francisco.


Scenario 2:

A user orders dessert from the save list and checks out the reviews of the item he wants.

Scenario 3:

A user sends a request to the restaurant to edit one item after placing the order.


Scenario 4:

A user posts his dining experience at a Greek restaurant, then checks his user profile and rewards.


APP PROMOTION VIDEO

FINAL TAKEAWAYS

What I learned:

The marketing and competitors research has taught me a lot, including:

  • It helped me better understand what functions could be emphasized due to profitability and practicality.

  • I know what other similar apps' advantages and drawbacks are and how to differentiate my project to be stood out.

And the user prototype testing provides one of the most valuable and constructive suggestions:

  • It allowed me to have a more in deep understanding that any design decision has its reason behind it.

  • There are reasons why the buttons needed to be enlarged. And why the color and size required to be changed. They all come from user testing, and they are all to provide a more user-friendly design.


What’s next: 

To move the app to a more significant step, I think it is essential to start thinking about and developing another way to remain and attract more users rather than rankings and promotions.

And put more emphasis on designing the restaurant in the community, such as posting, creating events, providing advertisements, and interactive with other users.